AD Expo

About Mega Media Expo

Media and advertising spend is on the increase in South Africa. Total ad spend in 2007 was R23,523,100,000 (a 17% increase on 2006 figures).

This figure is expected to increase rapidly towards the 2010 FIFA World Cup. Mega Media aims to become South Africa's No. 1 trade exhibition on the entire media, advertising & promotional industry.

The expo will strengthen the roots of the industry, put forward the best front of every media & assist buyers to plan and buy their advertising and promotions for the year ahead. The event will become one of the most important dates on the media industry's calendar will be a true showcase of the SA media scene.

This is the platform where media owners can market their products and interact with media buyers. The expo is presented early in the year to enable media buyers to plan and buy for the year ahead.

This is a great opportunity to boost your sales and find new clients. The expo will focus on print, TV, radio, outdoor, cinema, electronic and other media as well as industry suppliers, artists, designers and production processes of various media.

The expo will also host suppliers to the industry such as printers, software packages, inks, papers and much more.

Media Expo successfully launched in Sandton

The first Johannesburg Mega Media Expo was successfully launched at the Sandton Convention Centre on 4 and 5 March 2009. Despite the current economic climate the show was still well supported, even from afar afield as Namibia.

Visitors were looking for innovative and creative advertising mediums, many of which were exhibiting at the expo. The show was attended by some of Gauteng's top advertising and media industry representatives and many a good lead was generated by exhibitors.

Exhibitors reported that the quality of visitor was high, and most are keen to exhibit again. Exhibitors included the likes of BizCommunity.com, Comutanet, Popimedia, Media 24, PopUp Products, eVéntage, Yonder Media, GraphicMail, BBI Displays, Power Play Media and others. Best stands were awarded to Southern Africa Direct (small stand), Agent Orange / Brandon Barnard Photography (medium stand) and Set Squared (large stand).

The show also educate the visitor and informative workshops were presented by speakers like Thebe Ikalafeng (Brand Leadership), Michael Jackson (theothermichaeljackson.com), Heather Swartz (Zoom - Ogilvy), Robin Parker (Bizcommunity.com), Jason Levin (Youth Marketing) and others.

These workshops were very popular and well attended. "We believe that we have created a solid platform to build Africa's leading advertising and media showcase" says organiser Chris de Klerk. "After discussions with exhibitors and visitors, it was decided that the MEGA Media expo will be hosted annually in Johannesburg with an additional expo in Cape Town every other year."

The next expo is planned in Cape Town on 26 & 27 August 2009 followed by Johannesburg in March 2010. Visit the website - www.mediaexpo.co.za - for more information contact CADEK Media at 0027 21 855 4750.

Organised by:
CADEK Media
Int Tel: +27 21 855 4750

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