Tuesday, 23 March 2010

	11:00  workshop 1 THE HARD SELL OF ADVERTISING Michael Jackson Successful salesmanship stems from the ability to present and deliver against a brand promise. Designed for salespeople at all levels, this presentation clearly explains the issues facing each and every business in its day-to-day selling scenarios, and highlight the route to future success and focus on pro-active sales methods. (The Other) Michael Jackson is a highly rated keynote speaker and will surprise, delight and entertain you during this session.
	12:00  workshop 1 FIRST AID FOR BRANDS Anthony Swart As consumer spending continues to tighten, businesses can be forgiven for taking a cautious approach to the forthcoming quarter. But the toughest brands will see out the depressed market with a resilience and flexibility. Unfortunately, more often than not, branding is seen as an outer skin that puts appropriate face to an organisation and often unfairly many companies use their brand as a ‘band-aid’ to try and change perceptions, rather than addressing the deeper issues.
	12:30  workshop 2 THE SECRETS OF SEARCH ENGINE MARKETING Graeme Lipschitz For many marketers the world of Search Engine Marketing remains a black box. Find out how to take advantage of this growing marketing platform as ex-Google employee Graeme Lipschitz shows you the Secrets of Search - from knowing consumer intent to choosing the right keywords and messaging, this ‘101’ will leave you enlightened and inspired.
	13:00  workshop 1 BELOW THE LINE Anoka Makhan Learn how to maximise your below and through the line campaigns with Anoka Makhan. Anoka is responsible for seeding business for Habari, by landing through the line promotional concepts with clients. She  has many years of formal corporate experience and bring with her business, brand and shopper insights. She work with many blue chip clients such as Unilever, Beiersdorf, TBWA, Tigerbrands, Reckitt Benckiser, Eskom – Magna Carta, Coca Cola – Royal Metropole, Cadbury, Tata, Simba – H&A & Sterkinekor and others.
	13:30  workshop 2 BRAND VALUE THROUGH PR (THE EMPERORS’ NEW CLOTHES) Ruth Golembo Brand value is determined largely by consumer perceptions. PR and Strategic Communications has evolved as one of the most important drivers of corporate and brand perceptions. PR cuts through all channels to deliver value. Ruth Golembo, Strategic Communications’ Managing Director, talks about the rise of PR and below-the-line communications’ and how a new non-traditional competitor set is emerging.
	14:00  workshop 1 HOW TO GROW YOUR BUSINESS WITH EMAIL MARKETING Barbara Ulmi In a market environment where consumers increasingly rely on word of mouth, it is crucial for businesses to apply a sound marketing communications strategy. Email and mobile marketing are indispensable tools in your marketing mix, especially if you want to strengthen your brand and build a loyal customer base. Email marketing offers smart automations and it is highly measurable. South Africa’s email marketing  expert, GraphicMail offers affordable solutions that meet these demands.
	14:30  workshop 2 LEVERAGING CONTENT ON-LINE Wesley Lynch Online content is one of the most important factors in creating a strong online presence and is the best way to engage with your audience. Using pre-existing technology such as RSS feeds, social networks and sharing portals, creating content and spreading it has never been easier! This presentation identifies what you can do to improve your content and focuses on the tools that will make content-creation simple and fun. Let’s take your website to the next level.
	15:00  workshop 1 THE MYSTERIES OF MOBILE MARKETING Russel Stromin The mobile phone is rapidly becoming a mainstream marketing channel in South Africa and abroad. It is personal, direct, instant and always on, and it can be used to engage consumers,  influence decisions and drive sales at the point of purchase. We will demonstrate how brands, agencies and retail outlets can leverage mobile marketing to drive sales, move stock and engage consumers personally to keep them coming back.
	16:00  workshop 1 BRAND BUILDING IN AFRICA Dia-Eddine Ezzaoudi Africa is a continent full of opportunities and potential. Brands and companies are increasingly eager to tap in this market. It is time to adapt traditional marketing solutions to this complex and ever-changing continent. African countries differ vastly and a good understanding of the cultural, linguistic and historical past is imperative to unlock the continent’s potential. We cannot group all 57 countries together as one marketplace but rather define our differences as Africans and embrace our distinctions.

 

 

Wednesday, 24 March 2010

	11:00  workshop 1 WHAT'S YOUR STORY - THE POWER OF STORY FOR ANY ORGANISATION Justin Cohen Taking the audience on an inspirational journey from the birth of humankind to the present, Justin Cohen shows how the explosive speed of progress is fuelled by our unique ability to tell stories. If you want to grow an organisation or sell a product you need the most powerful form of influence, you need to tell a story. Even when we’re not speaking, our brand, offices, clothes and interpersonal style are telling our stories of success or failure. Not to be missed!
	11:30  workshop 2 THE SOCIAL MEDIA / MARKETING DISCONNECT Walter Pike Did you know marketing was only invented in the 1960’s to describe how to use the most important communication technology of the time - Television. That model is broken. It just doesn’t work in the same way it did. We need to forget everything we learned and think about marketing and advertising in a whole new way. This is how . . .
	12:00  workshop 1 MANAGE YOUR CREATIVE ENERGY, NOT JUST YOUR TIME Celynn Erasmus In a fast paced world with exhausting demands on our time and creative performance, Celynn vibrantly presents hands on, real advice that will help you to increase your creative energy. With helpful titbits, she’ll help you squeeze every drop from your “on-the-go” lifestyle. With smart innovations such as her Wellculator tool and plenty of tasty tips and tricks for increased productivity, Celynn Erasmus, is guaranteed to leave you wanting another helping.
	12:30  workshop 2 THE SOCIAL MEDIA LENS Godfrey Parkin Magnify and focus your on-line presence with a structured social media strategy. Build a profitable relationship with your on-line consumers and learn how to develop a digital community and strategy for your business. Godfrey Parkin is a UCT graduate who ran the world-wide management services division of  A.C. Nielsen and founded a series of pioneering web-centric marketing businesses in Zurich, London and Washington DC.
	13:00  workshop 1 2010 OUTLOOK Chris Botha The world media environment has experienced a very turbulent 24 months, with the unpre-cedented growth  of new media colliding head on with a recession that has seen budgets cut to the bone. In South Africa, 2010 will be a difficult year to judge. Have we seen the end of the recession? Will the Soccer World Cup bring a massive boost to the economy? Or is it all just hype, and are we in for another tough year?
	13:30  workshop 2 SPONSORSHIPS & MARKETING Danie Jansen van Vuuren and John Faia There are several ways for non-sponsoring brands to legally capitalise on the 2010 FIFA Soccer World Cup event. As a leading sport marketing agency Danie and John will share some of these sponsorship principles with you. Their knowledge will enable you to design a legal campaign around the world’s biggest sporting event to ever hit our shores.
	14:00  workshop 1 USING LOCATION BASED INTELLIGENCE FOR HIGHLY EFFECTIVE MARKETING Ingrid Lotze By developing an understanding of the common characteristics of persons living in geographical  areas or ‘clusters’, marketers are able to target audiences more precisely and improve the efficiency of their campaigns. Replicating success nationwide can be achieved through looking at geo-demographic profiling and how this segmentation tool not only enables successful direct marketing initiatives, but also assists in identifying potentially successful and profitable trade areas.
	14:30  workshop 2 BEHAVIOURAL TARGET MARKETING James Edwards Behavioural targeting uses information collected on an individual’s web-browsing behaviour, such as the pages they have visited, ads they have clicked on, user demographics or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be interested.
	15:00  workshop 1 MAKING THE MOST OF THE EXHIBITION MEDIUM Justin Hawes The exhibition medium delivers excellent returns on investment, easily measured through leads management programmes. The medium brings you face-to-face with your target market - no other medium can deliver this level of personal interaction. However, the right approach is critical to ensure your success and you must be prepared to invest time and energy to get the most out of a show. There are some simple steps which will ensure that you maximise your return on investment.
	15:30  workshop 2 MYTHS IN CONSUMER RELATIONSHIPS Sarina de Beer & Kate Rooseboom What do customers want from their relationships with companies? How have these expectations been shaped by the mass consciousness? To what extent do people view their service experiences as authentic? This presentation will focus on understanding what people expect and want from the companies they do business with.
	16:00  workshop 1 PRACTICAL EMAIL MARKETING IN SOUTH AFRICA Josh Adler Learn how to build an honest database, deliver emails to the inbox and analyse subscriber activity to make smart business decisions. Josh Adler is CEO at pMailer, a leading email marketing and delivery platform. When is it best to send? How often should you send? What are the current trends? Success stories? Get an in-depth overview into email marketing from a company who deliver campaigns for the country’s top brands and digital agencies.
	16:30  workshop 2 THINKING LIKE A CHALLENGER Abey Mokgwatsane How do brands thrive in a cluttered market in a world with so few resources? How do brands get ahead when the same marketing templates are applied wherever you look? Whatever happened to marketing imagination? Abey Mokgwatsane, CEO of experiential agency - VWV Group, provides a systematic approach to connecting with your consumer, doing more with less, and providing real day light for your brand.

Register Here at no cost

Thursday, 25 March 2010

	11:00  workshop 1 WHY SOUTH AFRICA MATTERS Debora Patta Crime! Violence! Unemployment! Strikes! Power cuts! Corruption! Recession! Just some of the stark issues facing SA today. Issues that have seen hardened individuals and businesses pack up and leave. But despite this Debora Patta believes that South Africa remains one of the best places to live in the world. Looking at the stark realities of living in South Africa today, Patta weaves a fascinating tale of the characteristics that make South Africans marketable around the world.
	11:30  workshop 2 CONSUMER PROTECTION ACT: THE IMPACT ON ADVERTISING Frances Gordon If you advertise to consumers, you need to understand the requirements of the Consumer Protection Act (CPA), which became law in 2009. The CPA promotes fairness to consumers, honest communication and no unfair discrimination. It may lead to better, more responsible consumer advertising. If advertisers do not pay attention to its new obligations, they might find that compliance and legal departments change their copy and design!
	12:00  workshop 1 FIFA BRANDING RESTRICTIONS Steven Hall Steven Hall is a film maker focused on using video technology to deliver high impact and powerful communications. He does this through his film production company, Free the Orange. He focusses on producing advertising films that utilise the emotive power of audio visual communication to deliver advertising messages. Often seen as an advertising terrorist, Hall questions advertising standards such as branding, the use of mainstream media and the use of creative nonsense as an advertising gimmick.
	12:30  workshop 2 MASTERING YOUR MOBILE MARKETING CAMPAIGN Ahmed Kajee Learn how to master your mobile campaign by focussing on implementation and integration of SMS, MMS and mobile campaigns. We also discuss mobile media, mobile technologies, the latest mobile trends and look at a few case studies.
	13:00  workshop 1 LOERIE AWARDS 2010 Andrew Human Its time to enter your creative advertising, design and experiential masterpieces for The 32nd Annual Loerie Awards. Andrew Human, CEO of The Loerie Awards, shares some light on how to enter your work, the judging criteria, deadlines and the award ceremonies in Cape Town. He will also showcase some of the 2009 winning entries. There will be time allowed for questions at the end of his talk.
	13:30  workshop 2 BRAND INFATUATION Tumisang Moatshe The evolution of consumerism has seen the relationship between brands’ and consumers become more personal, especially for a youthful and fickle consumer. By understan-ding the why’s behind youth consumers, and tracking trends over time, brands can better target their consumers. Tumisang will explore the flirting cues that brands can use to forester a more meaningful relationship and presence in the lives of their consumers.
	14:00  workshop 1 DON’T BLOW THE BRAND Jon Jacobson As marketers and agencies embrace emerging channels to reach their consumers in a low-cost and measurable manner, many risk “blowing the brand” by diving in “head first” without the proper tools in place. Jon Jacobson, CEO of Global Vision, will take you through the challenges faced by today’s modern day marketers and the trends pushing more and more of them towards an integrated marketing approach using multiple channels and central communication platforms.
	14:30  workshop 2 GOOGLE ADWORDS' TARGETED ADVERTISING FOR SMALL AND LARGE ADVERTISERS Tony Roocroft Google derives over 90% of $23 billion annual revenue from serving text and image ads to Google Search, and its partner websites. Google Adwords is the advertising model and its major benefits are the ability to target any market, anywhere, from the smallest niche to the largest generic. Learn how to set up, measure and control a profitable Adwords campaign.
	15:00  workshop 1 WHY DO I WANT TO BUY YOUR C#$P ANYWAY? Gavin Moffat With attention spans ever decreasing, consumers don’t care that much about your product. If they are on your website then they have a need and the expectation is that you fulfil that need. If you cannot address their need, they’ll go somewhere else. The same applies off-line. You should no longer dictate why consumers need your product – like it or not it’s now about the consumer’s need and how you can meet it.
	15:30  workshop 2 BRAND BUILDING IN THE DIGITAL SPACE Arthur Charles Van Wyk Learn how you can use free and inexpensive online tools to achieve great branding results. Arthur runs www.jackofalltrades.co.za and offer value as a brand-ologist, social media-ologist, blog-ologist and idea-ologist. He has experience in creative consulting, web strategy, content management and on-line branding. He has worked with clients such as Cancer Association, Ticketweb and MTN’s Yelloworld. Enjoy this energetic workshop, perfect for SMMEs!
	16:00  workshop 1 CANNES LION AWARDS - 2009 SHOW REEL SCREENING The Cannes Lions International Advertising Festival is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 22,500 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

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Organised by: CADEK Media Int Tel: +27 21 855 4750

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