The first Tourism Business Conference will run alongside Cape Town’s holiday and travel show, Destinations Expo from 19-21 August 2010. The conference is specially designed for the tourism, travel and hospitality industries and offer a different topic and prorgamme on each of the three days. These include Technology and E-commerce for the Tourism Industry (19 August 2010), The Business of Hospitality (20 August 2010) and My SMME Tourism Business (21 August 2010). These programmes al focus on increasing the bottom line and is suitable for everyone who own, work at or manage hotels, accommodation establishments, function facilities, events, restaurants, marketing organisations, tour businesses and hospitality and travel businesses in general. Get a better understand of the current market environment, industry trends and opportunities. Gain practical skills and knowledge from industry leaders to implement in your business / workplace.
 


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Thursday, 19 August 2010

  Single day - Single entry   

Doors Open: 09:00 | Show Starts: 10:00

Technology has become a key success factor in today’s tourism industry and your business. The conference aims to propel delegates' understanding of where the industry is at, and where it is headed - identifying opportunities and challenges for those who recognise the critical role of tourism online. The internet is uniting the world and mobile technology is opening new frontiers and opportunities for the travel industry. How can you employ technology to increase your bottom line? Various experts and top executives will share with you their insights, views and discuss practical examples on topics such as: • The latest in travel technology and the future of online travel. Looking at the current travel industry landscape and future technologies that will impact a business. • How to make the most of the web by looking closely at online marketing, web design, search engine optimisation, increasing traffic and social media. • E-commerce, online bookings, payment gates and management software. • Behavioural targeting and marketing, attracting customers across all channels. • Mobile opportunities for tourism, understanding the medium and where to invest. This programme enables you to reassess your operations, cut your costs, increase efficiency and improve results, open up profitable channels and focus on maximum return on investment.

Number of tickets required: @ R 450 each
 
   
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